Seidor Africa

Maxine Paul Women

#WomensMonth Honouring our Seidor Africa #hero’s – Maxine Paul

The Human Factor

Maxine Paul, Group HR Manager, Seidor Africa


Developing a distinct employment brand and fostering a strong culture to attract and retain talent isn’t new, but it’s never been more critical. As Group HR Manager at Seidor Africa, the largest and most successful SAP Business One Partner on the continent, Maxine Paul’s role is critical to the group’s strategic goals and objectives across all regions and business units.

The custodian of implementing successful HR strategy and delivery, Maxine’s employee engagement and workforce management responsibilities include strategic organisational design in conjunction with all regional managing directors, recruitment and selection, employee relations, compensation and benefits management, talent management, succession planning, performance management, change management, in-country laws and compliance, training and development, as well as the creation and implementation of HR policies and procedures across the group.

Women in business


“What makes us women is what makes us powerful. Strong but gentle, educated but humble, formidable but nurturing. While history and society have dictated otherwise, as equal beings we must contribute each day and innately lead others,” Maxine says.

“As women our target should be to achieve our potential. In the corporate world, become resilient and persevere, stay true to yourself, and assume a position of leadership regardless of title. Challenges will only pave the way for you, and others to come. Overcome them.”

Women needs to work in conjunction with men, to achieve the perfect balance. The human factor is becoming more and more important when employing new employees. Skill can be taught but the culture of a business and the people making up the team – both men and women – is what will lead to the ultimate trust and success of retaining the people you need to make your business a success.

About Maxine Paul


Maxine studied industrial psychology at the University of the Witwatersrand and completed her Honours degree in applied organisational psychology at the University of South Africa.

In 2012 she secured an internship at Imperial Logistics, South Africa’s largest transport company, where she had the opportunity to work in four companies within the Imperial Logistics division. In her first year, she was tasked with heading up HR while the company searched for a director. It was during this five-month period that she turned her textbook knowledge into real-world application. Not only was she recognised and rewarded for her initiative, but the experience also rapidly expanded her HR capabilities. Before her internship came to an end, she succeeded in holding three permanent positions.

Maxine made the move to Seidor Africa in 2017. Among her achievements, she streamlined group processes, communication and HR across eight business units and regions. She has initiated cost savings in the form of HR consultant work, organised group policies for Africa, compliance of in-country labour relations, statutory adherence and labour law, introduction of HR statistical trend reporting, and the creation and sustainability of committee projects on employment equity, and health and safety. In addition, Maxine has managed the development of her team and their professional qualifications.

Maxine has also launched projects and programmes such as the induction and onboarding programme, which received international recognition and similar interest by the holding company Seidor Spain. The company newsletter The Pulse was launched and went on to become a successful communication tool that has been adopted by Seidor Spain under the same title.

Known for being resourceful and having a keen ability to negotiate, Maxine is proud of the work she has done in effectively starting up, gearing and transforming HR in organisations and has learnt that no two workplaces are the same.

To read more inspiring articles about our team go to #WomensMonth Honouring our Seidor Africa #hero’s – Mala Bhatt

Written by: Maxine Paul

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